The Best Free Marketing Tool You Don’t Use

As an online marketing professional who helps companies with their online marketing needs (SEO, social media, mobile marketing, etc.), I have noticed an interesting and somewhat alarming trend in the online marketing world.  I have found over the years that my clients for the most part consistently do not take advantage of Google’s Webmaster Tools.  In fact, I have found that a fair amount of the companies that I have worked with don’t event know what GWT (Google Webmaster Tools) are.  Now, I fully understand why these companies might not have heard of them or simply don’t have the time to utilize these valuable free tools because most of these people are too busy running their companies, hence it’s why they are reaching out for marketing help.  Anyway, it’s not only this crowd that is not reaping the benefits of this free Google tool, but I have found that many friends with accomplished degrees in marketing are rather oblivious too. So what makes Google’s Webmaster Tools so great? Let’s start with a little background on the tools and its easy to see their value.   Google Webmaster Tools is the primary way that Google communicates with webmasters or site owners.  Hence, it is a very helpful tool as it provides great traffic data and insight about your site, helps you to identify issues (eg. duplicate content, SEO infractions, etc.) with your site and even lets you know if your site has been infected with malware.  You can also use this tool to see which of your landing pages is receiving the most impressions, its rank on Google search engine results and the number of clicks from visitors.  Webmaster tools is also a great resource for learning about tactics which will help your site get found more easily on the internet and Google’s preferred methods for this.

Boston Seo Consultant 

All You Need for Mobile SEO

The Definitive Guide To Technical Mobile SEO At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s recent announcement that the mobile user experience is a factor in how Google ranks results for smartphone searchers. Below are more details on that, as well as resources on how best to architect your site’s mobile experience for optimal search acquisition (and happy mobile users). Responsive Design, Dynamic Content, or Mobile URLs? If you’re designing the mobile experience from scratch, this question is the first place to start. If you already have a mobile experience set up, then you can just jump to the section that applies to your site. All three options work well for users and for Google, so use the best implementation based on your infrastructure, content, and audience. Implementation URLs Content Responsive design One URL for both desktop and mobile The page serves basically the same content to all users but detects the device and screen size and builds the layout accordingly. As the screen size gets smaller, the page may show fewer images, less text, or a simplified navigation. Dynamic Serving One URL for both desktop and mobile The page serves different content to users of different devices. Mobile URLs Different URLs for desktop and mobile The mobile and desktop experience might be completely different. Responsive Design Using responsive design that detects the device and adjusts the layout accordingly can be a great one-size fits all implementation.

Boston Seo Experts

Effective Keyword Strategy & Use For Great SEO Results - Seo Services Boston

As any solid SEO strategist knows, an effective content marketing strategy involves a lot of keyword research.  In fact, content marketing really commences with keyword research as it serves as the foundation & backbone for all your campaigns.  Of course your brand and your products would serve as the nucleus beneath this research. So what’s the next step in doing your research and how does one go about choosing what to do with these keywords? How should we disperse these keywords we discover across our site, social media, blog and other channels?     This is a common question I receive when I am working with a lot of my clients or anyone that is trying to increase their presence online with content marketing.  So as discussed earlier in this post, every company should start with their own core brand and from there do some research on their target audience.  This is where a lot of marketing teams will develop personas which are essentially caricatures of their targets which provide some insight into their demographic and pyschographic behavior.  Once you have these basics down which will help you with your target’s buyer behavior, you can then start to develop your content marketing campaign.  This is where the Keyword Research process starts. 

Seo Services Boston

The Most Important Local SEO Decisions You Better Get Right Today

Top Tactics To Improve Your Local Search Rank: 1. Google Local Settings 2. Title Tags 3. Which Directories to Use 4. Getting Google +1’s and Reviews 5. Location, Location, Location (NAP on page) 6. Google Map   When I started my business a while back, Google was still the search engine of choice, but utilizing PPC ads and some dated SEO tactics were en vogue at the time to get on Google’s results page #1. Today, competition as we all know is super high in most major national and local markets, and there exists recent Local SEO tactics which businesses must get right or their search rank won’t be as strong as it can. In this post, I am sharing some current top Local SEO tactics that businesses should incorporate to help increase their chances of getting found in their local market, increase their online traffic and generate more leads. In my experience, utilizing these Local SEO tactics for my clients has helped them capitalize immensely by attaining page #1 Google rank for their top search terms and 3x – 5x growth in their organic search traffic. They work.

Local SEO Boston