The Best Free Marketing Tool You Don’t Use

As an online marketing professional who helps companies with their online marketing needs (SEO, social media, mobile marketing, etc.), I have noticed an interesting and somewhat alarming trend in the online marketing world.  I have found over the years that my clients for the most part consistently do not take advantage of Google’s Webmaster Tools.  In fact, I have found that a fair amount of the companies that I have worked with don’t event know what GWT (Google Webmaster Tools) are.  Now, I fully understand why these companies might not have heard of them or simply don’t have the time to utilize these valuable free tools because most of these people are too busy running their companies, hence it’s why they are reaching out for marketing help.  Anyway, it’s not only this crowd that is not reaping the benefits of this free Google tool, but I have found that many friends with accomplished degrees in marketing are rather oblivious too. So what makes Google’s Webmaster Tools so great? Let’s start with a little background on the tools and its easy to see their value.   Google Webmaster Tools is the primary way that Google communicates with webmasters or site owners.  Hence, it is a very helpful tool as it provides great traffic data and insight about your site, helps you to identify issues (eg. duplicate content, SEO infractions, etc.) with your site and even lets you know if your site has been infected with malware.  You can also use this tool to see which of your landing pages is receiving the most impressions, its rank on Google search engine results and the number of clicks from visitors.  Webmaster tools is also a great resource for learning about tactics which will help your site get found more easily on the internet and Google’s preferred methods for this.

Boston Seo Consultant