The Definitive Guide To Technical Mobile SEO At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s recent announcement that the mobile user experience is a factor in how Google ranks results for smartphone searchers. Below are more details on that, as well as resources on how best to architect your site’s mobile experience for optimal search acquisition (and happy mobile users). Responsive Design, Dynamic Content, or Mobile URLs? If you’re designing the mobile experience from scratch, this question is the first place to start. If you already have a mobile experience set up, then you can just jump to the section that applies to your site. All three options work well for users and for Google, so use the best implementation based on your infrastructure, content, and audience. Implementation URLs Content Responsive design One URL for both desktop and mobile The page serves basically the same content to all users but detects the device and screen size and builds the layout accordingly. As the screen size gets smaller, the page may show fewer images, less text, or a simplified navigation. Dynamic Serving One URL for both desktop and mobile The page serves different content to users of different devices. Mobile URLs Different URLs for desktop and mobile The mobile and desktop experience might be completely different. Responsive Design Using responsive design that detects the device and adjusts the layout accordingly can be a great one-size fits all implementation.
No comments:
Post a Comment